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kip

keep it peaceful (kip) is a wellbeing brand dedicated to helping people build healthier evening routines in an always-on world. Founded by fitness industry veteran Shaun Traynor after experiencing his own struggles with switching off, kip is grounded in real-world understanding rather than quick fixes. Working alongside experts in sleep science, psychology and behavioural health, kip delivers science-backed sleep solutions that bridge the gap between busy days and restorative nights.

Their first product, the Disconnect Tag, is a simple but powerful sleep tech tool designed to reduce digital distraction before bed by disabling selected apps. Combined with personalised guidance, breathwork, calming sleep sounds and community support, it promotes stress relief, balance and long-term wellbeing.

By reframing sleep as a daily practice, not just a nightly outcome, kip offers a credible, practical path to calmer evenings and more resilient mornings. By encouraging intentional disconnection from technology and daily stressors, kip aims to make better sleep achievable, not aspirational.