Giulia Glassiani ● February 24, 2025

Women in Wellness: Celebrating our Female Founders

In the world of wellness, innovation is often driven by personal experiences and the desire to solve real problems. This is exactly what each of these incredible women founders set out to do. From supporting mental clarity to managing the complexities of menopause, their brands are redefining how we approach well-being. Whether it's through functional mushrooms, adaptogens, or CBD, these brands have created products that are not only effective but designed to seamlessly fit into our busy lives. Let's explore how Lucid, Arbor Vitamins, OTO, INTUNE, and Dome are making wellness enjoyable, accessible, and truly transformative.

OTO: Elevating Wellness with Science and Nature

Gemma Colao – Founder of OTO

After years in the fast-paced fashion industry, Gemma Colao turned to natural solutions to manage stress and sleep deprivation. This led her to create OTO, a brand that blends CBD, adaptogens, and functional mushrooms into powerful wellness solutions.

One of her most personal creations is Menopause Complex, designed to help women thrive, not just survive during menopause. Inspired by her sister’s experience with early menopause due to breast cancer treatment and her mother’s journey through menopause while battling the same disease, Gemma saw firsthand the lack of support and conversation around this life stage. She developed The Menopause Complex as a science-backed, natural solution to help women regain balance, energy, and confidence.

CHILL PICKS:

  • Menopause Complex – A blend of adaptogens, nootropics, and essential vitamins to support hormonal balance, energy, and well-being.

  • Mushroom Complex – A multitasking formula for focus, immunity, and skin health.

OTO isn’t just about supplements—it’s about empowering women with holistic, effective wellness solutions. By combining science and nature, Gemma is redefining how women approach menopause and overall well-being.

INTUNE: CBD for Clarity and Focus

Hannah Glasson – Founder of INTUNE

During her treatment for breast cancer, Hannah Glasson discovered the benefits of CBD—helping her feel more present, focused, and productive. Inspired to share this with others, she founded INTUNE, creating delicious CBD-infused drinks designed to enhance clarity and balance in everyday life.

With carefully crafted blends of fruit and botanicals, INTUNE makes it easy to incorporate CBD into your routine—whether through refreshing sparkling drinks or mixers designed to elevate any moment.

CHILL PICKS:

  • The Originals CBD Drinks – Lightly sparkling, all-natural drinks in Grapefruit & Mint, Elderflower & Hops, and Pomegranate & Ginger.

INTUNE is about more than just CBD—it’s about helping people find their focus and switch modes naturally. With great taste, thoughtful ingredients, and a commitment to well-being, Hannah is redefining how we drink, one can at a time

Lucid: Delicious, Functional Mushroom Nutrition

Csilla Ginford - Founder of Lucid

Founder Csilla discovered the power of functional mushrooms while managing Graves’ disease, an autoimmune disorder that left her struggling with anxiety, fatigue, and brain fog. Traditional supplements didn’t suit her, so she began incorporating Lion’s Mane, Reishi, and Cordyceps into everyday foods—leading to the creation of Lucid.

CHILL PICKS:

  • Lucid Bars – Nutrient-packed snack bars infused with adaptogens and mushrooms for focus and energy.

  • Stress Reducing Mouth Spray – A delicious, quick and easy way to reduce stress.

Lucid makes wellness effortless, blending adaptogenic herbs and functional mushrooms into delicious, convenient foods—because taking care of yourself should be easy and enjoyable.


Dome: Science-Backed Supplements That Taste Incredible

Tanya & Shagun Shukla – Founders of Dome Vitamins

Sisters Tanya & Shagun Shukla founded Dome Vitamins to solve a common problem—making essential supplements both effective and enjoyable. As a pharmacist, Tanya struggled with iron deficiency, while Shagun, coming from a high-pressure career, understood the importance of proper nutrition. Together, they created microencapsulated, gut-friendly iron supplements wrapped in polyphenol-rich chocolate to enhance absorption and taste—without side effects.

CHILL PICKS:

  • Period Care – Replenishes iron lost during the menstrual cycle with B6 & B12.

  • Iron Assist – A gentle, stomach-friendly iron formula with Vitamin C for better absorption.

  • Pregnancy & Prenatal – Morning sickness-friendly support with Buckwheat Folate and Vegan D3.

A family-owned, sustainable brand, Dome delivers science-backed nutrition in a happy, tasty way—because wellness should feel good!

Arbor Vitamins: Real Wellness, No Compromises

Hannah - Co-founder of Arbor Vitamins

Hannah, co-founder of Arbor Vitamins, was frustrated by the glut of supplements filled with unnecessary fillers and low-quality ingredients. With a background in law and a deep commitment to wellness, she set out to create something better: science-driven, pure supplements that actually work.

Arbor stands for premium, bioavailable nutrients delivered at the right time to support mental clarity, energy, and overall health—without the gimmicks.

CHILL PICKS:

  • MYCO Bundle – A blend of mushrooms for sustained energy, mental focus, and relaxation.

  • MENO Blend supports overall well-being during menopause with 29 natural, plant-based ingredients.

No fillers, no fluff—just potent, effective nutrition designed to fit seamlessly into your life.

The common thread among these pioneering women and their brands are a commitment to making wellness not just a goal, but an achievable, enjoyable part of everyday life. By blending science with nature, their products empower us to take control of our health, whether it's boosting energy, balancing hormones, or simply finding clarity in a busy world. With a focus on purity, efficacy, and taste, these brands are reshaping the wellness landscape—one thoughtful product at a time. Which one will you try first?